PR 2.0: New Media, New Tools, New Audiences
by Deirdre Breakenridge
ISBN 13: 9780321510075
Format: Hardcover (304 pages) Publisher: Financial Times/ Prentice Hall Published: 26 Mar 2008
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Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR
by Brian Solis, Deirdre Breakenridge
ISBN 13: 9780137150694
Format: Hardcover (352 pages) Publisher: Financial Times/ Prentice Hall Published: 19 Feb 2009